Saturday, August 22, 2020

Nike Brand equity Essay

Nike Corporation was consolidated in 1968. In their thirty-multi year history, Nike has essentially been in the matter of structuring, creating, and showcasing athletic footwear, clothing, hardware and adornments, Ð ° part of organizations put it all on the line with regards to business choice or the executives systems with Nike Corporation. Nike is Ð ° ground-breaking organization. Nike Corporation is a very much overseen organization in Ð ° striking industry, the organization has a solid brand picture, and they are adequately catching the worth molded from their investment funds. Current better ways than make items are noteworthy in today’s Apparel organizations, both to be effective and to have the option to make hello there tech items. Nike is needy upon high innovation in their push to remain in front of their rivals and make items. These advances are found inside PCs, used to make, plan and build up the items and machines that really make the shoes. Other than these principle zones of innovation such a huge organization likewise utilizes a great deal of various innovation, for example, tolerating programs on PCs, intranet inside the central station and not to overlook Web page innovation for their website page. They have Ð ° very evolved Web webpage utilized for showcasing and deals purposes. (Carty 2001 34-47)Nike principally contends in the footwear business, a subset of the buyer patterned division. The significant contenders of Nike are Reebok and Adidas, however any organization that sells athletic and relaxation footwear, attire, or athletic gear could be considered Ð ° hopeful as well. Rivalry inside the footwear business can be solid and change rapidly because of quickly changing client inclinations and innovation. With a functioning industry, for example, Nike, it very well may be trying to support an upper hand. Nike situated itself in an industry where are for all intents and purposes no substitute items. Sprinters, walkers, b-ball players, football players, and for all intents and purposes each individual that moves by foot needs footwear. Since individuals are starting to turn out to be progressively worried about their wellbeing, dynamic ways of life are getting increasingly normal. Solid contention despite everything exists between Nike, Adidas and Reebok, yet the serious condition doesn't present a danger to the industry’s achievability. Inside the worth chain in the footwear business, there are just sure zones where benefits can be extricated. Nike is acutely mindful that this reality, along these lines contract out bits of the business thatâ they would prefer not to be as personally included. As indicated by Bigelow (1997) Nike took on the new pattern forcefully and forced an administration system that focused on building its image name, separation of its item, extreme advertising and making new markets and abusing its latent capacity. (Mill operator 2002 311-31)Market positionNike is an industry chief in creating inventive new items. One of the forces of Nike Corporation is its image name acknowledgment, since Nike has been around so long, the brand is Ð ° perceived and regarded both universally and locally. Nike has adequately showcased their items and what's more comprehends the significance of Ð ° quality item. They are consistently improving their shoes through new innovations that are created by their examination groups. Nike’s significant practical upper hand is their impalpable resources, for example, brand picture and hierarchical culture. Everyone realizes that Nike Corporation is Ð ° serious organization. Quality of Nike is their image steadfastness, Nike has reliably created quality items that intrigue to its purchasers, and Nike conveys a wide course of action of items with Ð ° enormous measure of choices for individual inclination. Solid global nearness is a favorable position for Nike Corporation, in the U.S deals keep on relaxing or the economy keeps on exacerbating, they have their worldwide venture that reliably transforms into a benefit. Nike is the main footwear producer as far as worldwide contention in the market; with the dissemination habitats. Research and development association of Nike is one of the organization quality, which can keep the company’s pipeline full in spearheading new items. The organizations likewise have producing contracts with makers in nations that don't have the same number of necessities for states of workplace and others that expansion costs. Likewise in view of the procedure is work focused, the assembling happens where work is modest. N ike is attempting to build their worldwide nearness. On-line store is a significant factor within the sight of Nike Corporation; the organization trusts it is imperative to run on-line activity. (Dwindles 2005 3-6)Nike in spite of prevalent thinking the generally excellent thing about them is that the organization knows about their social duty, and gave million of money and items to various magnanimous associations. Notwithstanding their commitments they have alsoâ developed Ð ° work rehearses division, which gives close consideration to Ð ° work practice of underdeveloped nations in which it produces. Despite the fact that they are beneficent association they have not neglected to be earth mindful, with the presentation of Ð ° natural concern demonstrating shoppers that they show some kindness. In light of the Nike development they are a beneficial situation in the market. This can likewise be ascribed to their piece of the overall industry authority, wide item determination, and more grounded name acknowledgment. (Diminishes 2005 3-6)Brand loyaltyBrand steadfastness is the significant achievement of any organization and Nike has overseen unwaveringness with the clients now for Ð ° long. There are a few elements which assumed significant job for Nike brand reliability are:The Social Factors - The age structure of populace influences the way of life of sports. There would be higher odds of Ð ° buying coach shoes in the market, if the age bunches were more youthful. The catchments territory of class and salary structure as coaches are moderately costly to buy. Sports have become a far reaching enthusiasm for the quest for physical wellbeing advancement. It is the reason Ð ° mass market for preparing shoes items to serve the freshly discovered past-time after World War One. It has become Ð ° worldwide buyer item even they were seen as an adolescent design thing worn by film stars and celebrated games. The low compensation work is additionally a social issue in Vietnam. The Technological Factors †This structures the physical condition as Ð ° accessibility of types of gear influences the business association. Their items and advances must be modern so as to exami ne new imaginative showcasing procedure. The structure of Ð ° preparing shoe is recognize being urgent to its business achievement. The shoe’s style and innovation are destined to impact buyers. For instance, Nike’s 1977 presentation of its Air sole, which contained pockets of pressurized latent gas, built up an industry benchmark. They have â€Å"Design to Fit soles† for Ð ° each individual foot. They bring in cash with computerized innovation exploiting new advances and their capability to reduce expenses (Moore’s Law). (Carr 1998 10)Economic Factors †Analyzing their valuing methodology for Ð ° lower class populace, the quantity of potential assembling nations and cost of work, buying amounts, data about client request, contenders, contender techniques, shopping designs and the monetary condition has help Nike to break down today’s world. The preparation shoe fabricating has moved their money related venture from South Koreaâ and Taiwan, presently viewed as greater expense creation areas, to bring down cost ones, for example, Indonesia, Thailand and China. The pattern has been for coach organizations to keep on utilizing a similar Korean and Taiwanese makers, who have set up and oversee creation plants in the new geographic areas. They are additionally ready to benefit from valuable exchange and tax understandings, any place they exist. (Bigelow 2006 87-90) Political Factors †Such as private enterprise and vote based system of the state impact their association. For instance, the work in underdeveloped nations causes Ð ° analysis against Nike. In any case, since they have been uncovered, Nike has been attempting to fix this unpleasant issue they made. They have been sending individuals to redesign the norms and have had routine keeps an eye on their plants everywhere throughout the globe for Ð ° take action against youngster work. A brief timeframe prior, the CEO of Nike, Phil Knight, was cited as saying, â€Å"Nike has zero resilience for under-age labour.† So, it is acceptable to realize they are in any event attempting to tidy up the wreckage they have made. As of late, Nike has been making an endeavor to support the earth. They have done numerous things like structure an ecologically protected plant in Europe and utilized their own reasonable assembling framework. This framework â€Å"strives to utilize Ð ° least mea sure of assets, at 100% effectiveness with zero waste.† Also Nike made the Air to Earth Program. It is Ð ° program that is intended to make finding out about nature sheltered and engaging for kids. They have likewise taken into contemplations of the guidelines and enactment for future likely turns of events. The between relations and interdependency exercises of the earth influenced the Nike associations. Their business influences the monetary, innovation, political and social elements (STEP) which these four elements influence their organizations too. For Nike to make Ð ° benefit, they should keep up high edges while extending deals. These must be finished with an increasingly particular dissemination framework that looks after edge. (Carr 1998 10)Brand awarenessBuyers in the athletic footwear industry appreciate a lot of intensity. Buyers have demonstrated over and over that they will just hold up until costs reach Ð ° level they feel is sensible before making a buy. Almost 40% of all shoe buys are distraught

Friday, August 21, 2020

Religions Around The World Essays - Culture, Religion, Violence

Religions Around The World I've gone to the acknowledgment that if individuals would relinquish their dread and stress over the obscure and what is weird to us that we would understand that most religions were made by old, un-advanced personalities as an approach to respond to unanswerable inquiries with respect to why humanity exists, and to enslave the majority through dread and blame. In the event that individuals would quit kicking the bucket for congruity and for one second kick back and take a gander at all of the issues religion has caused, we may really get some place without some old book administering our lives. Maybe then we could start to acknowledge each other as people - not Americans, Russians, Catholics, Muslims, Mormons, Hindus, Buddhists, Jews or whatever. Perhaps then we would lose a portion of the dread that we have of outsiders. In truth, religions help many individuals have a sense of safety and safe on the planet. They additionally make obstinacy, zeal, contempt, and viciousness. Religion genuinely hurts individuals, however it doesn't truly help individuals. Innumerable deaths have been connected to religion. The bombings in Ireland that kill and eviscerate guiltless ladies and youngsters, and fear based oppressor killings' ordinarily in the Middle East, are completely founded on the detachments of religion. In the event that this is God's will . . . at that point I've reached the resolution that God is one alarming man. Each geological region on the planet has it's own way of life, it's own Gods, it's own form of how they see the world. Each of these, by their tendency, is inconsistent with their neighbors since they're so extraordinary. For what reason do we need to make these detachments? Envision what could be practiced with an assembled human race, one country working for the benefit of all. A total worldwide network cooperating. On the off chance that another race of 'creatures' ever happen to visit earth they will all be on a similar group, they'll have the equivalent sparkly silver regalia and they'll have set aside their divisions and put all their insight and vitality together. They won't have squandered their assets attempting to explode each other over frivolous contrasts and bygone works. The more youthful age must deny the divisions of religion and patriotism that have tormented our predecessors with war and ethnic brutality for a considerable length of time. Just through serene participation surprisingly can each mouth be taken care of and the walk toward Utopia be started. One People = True Democracy. It isn't the accomplishment of flawlessness that is significant - Just the quest for it. Either that or we could simply kick back and let everything take a hike, as the religion's state. It's up to you, me, and us. The possibility that we are on the whole individuals together has gotten lost in war and legislative issues. We view each other just as individuals from a general public either aligned with us or against us. There is by all accounts two groups on this planet: The savvy and the moronic. You can group humankind under the dumb classification, and ideally someone will choose to go too far and join the other group for once. That is all I need to state, and I know some of you couldn't care less what befalls mankind. I couldn't care less on the off chance that you give it a second thought, yet I do mind in the event that you tune in and widen your insight to a portion of the hypotheses out there, similar to mine. Not every person needs to fit into a similar form. In the event that even one of you takes a second and considers this, at that point my activity is done and I realize this is certainly not a total exercise in futility. Live each day like it is your last and your life will be loaded up with satisfaction. Justin Folk Religion

Tuesday, May 26, 2020

The Appeal of Speech Essay Topics

The Appeal of Speech Essay Topics Multiparty politics is the best way to go. Excellent topics for speech on sociological questions can result in positive outcome and self-education. Take notes concerning all possible topics it's possible to consider. Therefore, you've got to locate enough substantial evidence for the specific topic. Okay, now you have the fundamentals about how to select an informative essay topic, let's dig into some fantastic ideas! If you would like to learn to compose a speech, you will certainly require some strategies and advices. Decide on a topic you understand well. Still, you need to make your topic more specific. Sometimes picking a topic may take a couple of days. Psychological problems like depression and anxiety can increase the probability of being injured during exercise. Parents need to talk to their children about drugs at a youthful age. There are different kinds of conflict on earth, for example, workplace and home conflicts. Sure, with this kind of a huge selection of topics to select from, picking just one may be challenging. If you would like to tackle some more complicated issues which do not discuss advantages of sports but instead concentrate on debated topics instead, look at using one of the subsequent sports topics to write about modern-day problems. In such cases, you don't need to choose topics that require a great deal of research and preparation. Moreover, the speaker has to make sure that they don't alienate the audience even as they present their genuine perspective about it. Deciding upon the proper topic for a persuasive speech is occasionally not such an easy issue to do as it might seem. You'll only have to get all of your visual aids together so you could present your audience step by step what you are going to be speaking about. There are professionals who can assist you to ensure it is better or make everything for you in a couple of hours. The very first step is to obtain a suitable topic for the speech. Is it true that the paparazzi help or hinder the goal of completely free press. Along with the outline, you can list the fundamental needs of the job, and any assumption you're making. An early outline ensures your audience that it's not too tricky. There are several topics to talk about and such a brief period to prepare your speech. There are occasions when you're requested to deliver a persuasive speech in a short time. Whatever the case, it's always a better idea to work with a topic that is very close to you and that you get a genuine interest in, rather than just picking a random topic. The topical outline about the overall discussion of the subject region of social work is an effortless supply of topics for essays on social work because it's structured in a manner that it's simple for students to discover and select certain topics. Once a while every student is requested to compose a speech and perform before the audience. Finding the subject of your interest will allow you to work harder on your project and show your style in the easiest way possible. The Dirty Facts About Speech Essay Topics Students need to be careful about posting on social networking. They have to complete a lot of writing assignments during college years. They should be allowed to listen to music during prep time. They should be allowed to pray in school. All persuasive essays are like argumentative essays. You're an actual topic enthusiast! All things considered, you are going to want to be knowledgeable before delivering any speech. Writing persuasive speech is a difficult job for many students.

Friday, May 15, 2020

Segregation The Processes of Inclusion and Exclusion Essay

Race is an ambiguous concept possessed by individuals, and according to sociologists Michael Omi and Howard Winant, it is socially constructed. Race divides people into categories which causes needless cultural and social tensions. The concept of race also causes inclusion, exclusion, and segregation in U.S society. Both inclusion and exclusion tie together to create the overall process of segregation — one notion cannot occur without resulting in the others. Segregation is a form of separation in terms of race that includes the processes of inclusion and exclusion. Race was the main factor that caused conflicts among people in society in the realms of culture, education, and residential. Historians, sociologists, and other†¦show more content†¦(66) Whites both excluded Blacks and included themselves within an area by moving to the suburbs, redlining, racially steering, and inputting zoning laws. (66) Whites did not want to live next to Blacks; they referred to Blacks as an inferior race, a threat, and a colored problem, because Blacks were animals and thought the world was theirs. Whites used segregation to resolve this problem; sixty percent of them wanted racial exclusion to keep Blacks out, so the neighborhoods turned into a battlefield with the help of homeowners associations. (70) Whites continued to work to include themselves as a group and at the same time exclude Blacks by stating that it was a violation of their rights to have Blacks in their neighborhood. Whites modeled themselves as victims and shut down Blacks to create neighborhoods that included only one race. The way Whites established themselves as a group was through their demands for the rights to own houses in racially homogenous neighborhoods. This was made possible with the help of the New Deal housing policy, Home Owners Loan Corporation (HOLC), and the Federal Housing Administration (FHA). Whites separated themselves from Blacks stating that they had rights as citizens th rough bootstrapping as opposed to Blacks. They saw themselves as part of the neighborhood because they had worked and deserved the rights to associate among themselves. When Whites noticed that the government was assistingShow MoreRelatedEssay about segregation1571 Words   |  7 Pagesdivides people through categories which led to cultural and social tensions. It also determined inclusion, exclusion, and segregation in U.S society. Both inclusion and exclusion tie together to create the overall process of segregation — one notion cannot occur without resulting in the others. Segregation is a form of separation in terms of race that includes the processes of inclusion and exclusion. Race was the main factor that caused conflicts among people in society in the realms of cultureRead MoreThe Development Of The Welfare State And Social Policies1563 Words   |  7 Pagesfor employment. 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It was based on laws that banned â€Å"marriage and sexual relations between different â€Å"population groups† and requir[ed] separate residential areas for people of mixed race (â€Å"Coloreds†)Read MoreSocial Inclusion And Exclusion From The Australian Schooling System Essay1807 Words   |  8 PagesINTRODUCTION This essay will analyse the contested concepts of social inclusion and exclusion in education. While there are numerous social groups whom experience the impact of educational inclusion and exclusion the essay will particularly focus on what these concepts entail for indigenous students within the Australian schooling system. The essay will examine the multifaceted nature of social inclusion and exclusion in education by utilising the contested grounds, which substantiate debate surroundingRead More1.6 Justification Of The Study. 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Social exclusion David Byrne in his book, Social exclusion, talks about social exclusion and the topic of main interests to this thesis is where he mentions divisions in the post-industrial cities.4 A lot of information was taken from this book but before I delve into David Byrne’s research here is the definition of social exclusion as mentioned by Madanipour et al; Social exclusion is defined as a multi-dimensional process, in which various forms of exclusion are combined; participationRead MoreSocial Justice1736 Words   |  7 Pagesto overcome social injustice. Social welfare includes the creation and maintenance of social wellbeing by way of social supports, for example by tackling poverty and discrimination by promoting the redistribution of wealth or by promoting social inclusion. On the other hand, crime control aims to create and maintain social stability, order and security by addressing the behaviour of those who are perceived to be a threat to those values. Those who advocate a social welfare approach believe thatRead MoreDESCRIBE THE PHILOSOPHY OF INCLUSION ‘The act of embracing as a member of a whole.’ (Oxford2100 Words   |  9 PagesPHILOSOPHY OF INCLUSION ‘The act of embracing as a member of a whole.’ (Oxford English Dictionary)(RoutledgeFalmer, 2005) Inclusion is not a new idea. Concerns about inclusion can be dated back to the civil rights movements of the 1960s through to the 1980s. The ideals behind inclusive education have their roots in the development of liberal and progressive thought, where equality of opportunities is stressed. Elizabeth Burgwin, a child welfare pioneer saw no purpose or virtue in segregation. The idea

Wednesday, May 6, 2020

Cyberbullying Bullying And The Digital Age - 1672 Words

Years ago bullying was generally thought of as an occurrence that took place in person, on the schoolyard, between people who have a â€Å"peer-to-peer† relationship. (Whittaker, Kowalski, 2015) We’re all familiar with what bullying looks like in a traditional sense. Larger kids, picking on the weaker, usually do to something that makes the victim stand out as different. In Kowalski, Limber, and Agatston’s book, â€Å"Cyberbullying : Bullying in the Digital Age† they introduced some real life examples: Jack was small and somewhat immature for his age. For the past 2 years (since 2nd grade), Jack had been the target of jokes about his size. Most of the boys in his class called him â€Å"shrimp.† He usually tried to laugh off the name-calling, but lately†¦show more content†¦Cyberbullying is one of those negatives. Because of the internet and social media, we now have the tools to anonymously harass and bully others from anywhere in the world, without face-to-face confrontation. (Kowalski, Limber, Susan, Agatston, 2012) I found many definitions for bullying throughout several academic sources. However, after looking at a few sources I found some of the most common characteristics of bullying. I found that bullying is: Unprovoked, Intentional, aggressive, repetitive, involves a desire for power, and physical, verbal, or visual harassment. For the sake of this paper I will be defining Bullying as the unprovoked and repetitive act of intentional and aggressive behaviour that typically involves an imbalance of power, social status, or authority. (Kowalski, Limber, Susan, Agatston, 2012) (Reisdorph, 2015) (Patchin, 2016) We will also assume that this traditional form of bullying strictly involved face to face interactions. Now how can we define cyberbullying? With the anonymity that can be offered by social media and instant messaging, there is no longer a clear imbalance of power that goes along with traditional bullying. Anyone can bully and harass another person online, while remaining anonymous. It a lso has no face-to-face contact, or physical harassment. This means cyberbullying doesn’t fit in with our definition of traditional bullying, so how do we define it? The Cyberbullying Research CentreShow MoreRelatedCyberbullying : Bullying And Bullying Prevention Programs Essay1456 Words   |  6 PagesAgatson, Kowalski, Limber (2012) originally wrote Cyberbullying: Bullying in the digital age after working together on various bullying prevention programs and collaborating on research pertaining to cyberbullying. The authors goal is to educate parents, teachers, and the community about the growing cyberbullying problem among children and adolescents. An additional goal of the authors is to empower adults, amongst our youth, to prevent bullying. Many adults, whether in the community or in the schoolRead MoreCyberbullying And Its Effect On Children Essay1497 Words   |  6 Pagesand discuss one concern for users of the internet, which is cyberbullying. Cyberbullying is carri ed out through cell phones, computers, e-mails and any other electronic devices or social media sites. Cyberbullying has the potential to be devastating to children, adolescents and adults as it is being cruel to others by sending or posting harmful material or engaging in other forms of social aggression using the internet or other digital technologies (Morgan, 2013). Firstly, this essay will look atRead MoreCyber Bullying : A Vital Concern Of Many Families And Schools Across The World1331 Words   |  6 Pages Cyber Bullying In today’s digital age, cyberbullying has become such a vital concern of many families and schools across the world. With its increasing saliency certain states in the United States have developed laws against it and school districts are enforcing polices to combat it. Although similar in concept, cyberbullying and bullying are different. Bullying, which is also a major problem, consistent of physical and verbal abuse. Cyberbullying has a greater psychologicalRead MoreTraditional Bullying and Cyberbullying1260 Words   |  6 Pagesactions of bullying to hurt others they felt as a threat or to be in the â€Å"in crowd† of popularity. Traditional bullying was physical and thus confined to face-to-face contexts. However, with the development of widespread social interaction via social media websites, email, and text-messaging, teens have additional avenues of expression and, as a result, other means of bullying. Over time the bullying taking place using digital means has come to be known as cyberbullying. Cyberbullying has broughtRead MoreCyberbullying: An Actual Threat1534 Words   |  6 Pagesmost individuals, Cyber Bullying is real and it can have devastating effects on an individual. The Digital Age brings on new and intriguing problems and this particular issue is one of them. It is thus essential for society as a whole to be provided with complex education regarding the matter and with the opportunity to become acquainted with the risks that it poses. While traditional bullying has a simple solution, conditions are more difficult when considering bullying performed by using modernRead MoreCyberbullying And Its Effects On Society Essay1731 Words   |  7 PagesCyberbullying is a prevalent issue in our society due to the rise of technology. Teenagers and children are more connected to the internet than ever before and are in danger of cyber bullying. People can be bullied for a multitude of reasons, the number seeming to grow every year. Some children are cyberbullied because of their physical appearance, sexual orientation, for sexting, for their mental disabilities or for simply existing. This form of bullying is so dangerous because it is very difficultRead MoreIs Cyberbullying as Pervasive and as Dangerous as Physical Bullying?1028 Words   |  5 Pagesexperiences are types of cyberbullying. Lots of people have such cyberbullying experiences because it occurs more frequently than before. More specifically, cyberbullying is the use of the Internet, cell phones, or other electronic communication devices to spread harmful or embarrassing information in the form of text, photos or videos about another person. Cyberbullying is worse than physical bullying because of its serious consequences, and the person who suffers the cyberbullying would be hurt mentallyRead MoreCyberbullying and the Effect of the Adolescence Social Behavior671 Words   |  3 PagesCyber Bullying and The Effect of The Adolescence Social Behavior Cyber bullying has been a fast-growing problem. It affects many children, but I would primarily be focusing on how it affects middle adolescence social behaviors. Cyber Bullying occurs in the digital realm and affects the adolescence at astonishing rates. It is considered a new branch of bullying. Though cyber bullying you cannot physically hurt someone, merely you can hurt the adolescence feelings and emotions, which in turn breaksRead MoreIs Cyberbullying Becoming An Added Struggle Of Mental Health Essay1269 Words   |  6 Pagescomputers together around the world to share information more effectively. However, there are discussions relating to cyberbullying becoming an added struggle of mental health which burden the New Zealand Youth (Bilby, 2016). To endeavour to cover the cyberbullying topic this essay will introduce the development of the internet and Facebook. Secondly, it will outline the concern of cyberbullying, the roles of a victim and perpetrator. Furthermore, indicati ng the beginning and long term effects and consequencesRead MoreCyberbullying s Hold On Today s Society1384 Words   |  6 Pagessocial media is where the most harassment and abuse can be found. A study conducted by The Cyberbullying Research Center shows that out of 15,000 teenagers across 80 secondary schools, 24% have been cyberbullied. That may not seem like much, but it is a staggering 3,600 teenagers, and that is only what the survey covered - it does not account for the whole teenage population. Another big problem with cyber bullying is not that it is happening, it is that many kids do not think that the adults that may

Tuesday, May 5, 2020

Counseling And Psychotherapy Essay Example For Students

Counseling And Psychotherapy Essay Counseling v. psychotherapy is there a difference between the two? This paper will attempt to prove that there are several differences between counseling and psychotherapy. While Counseling And Psychotherapy Essay have several different elements in each, the following information will also attempt to show the reader that there are some areas where the two overlap. At times this was a confusing topic to research. A fine line distinguishes the two topics and one must look hard to see this line. Definition of Counseling One survey taken by Gustad suggests a definition of counseling where he included three key elements. Counseling is a learning-oriented process, carried on in a simple, one to one social environment, in which a counselor, professionally competent in relevant psychological skills and knowledge, seeks to assist the client by methods appropriate to the latters needs and within the context of the total personnel program, to learn more about himself, to learn how to put such understanding into effect in relation to more clearly perceived, realistically defined goals to the end that the client may become a happier and more productive member of his society (1957, p. 36). In lay terms counseling can be described as a face to face relationship, having goals to help a client to learn or acquire new skills which will enable them to cope and adjust to life situations. The focus is to help a person reach maximum fulfillment or potential, and to become fully functioning as a person. Definition of Psychotherapy Psychotherapy is the process inwhich a therapists assists the client in re-organizing his or her personality. The therapist also helps the client integrate insights into everyday behavior. Psychotherapy can be defined as ;more inclusive re-education of the individual; (Brammer; Shostrom,1977). Objectives of counseling The objectives of counseling according to the Committee on Definition, Division of Counseling Psychology, American Psychological Association are to ;help individuals toward overcoming obstacles to their personal growth, wherever these may be encountered, and toward achieving optimum development of their personal resources; (Arbuckle, 1967). In a paper written by Dr. T. Millard, it is stated that ;Counseling provides clarity and a positive and constructive venue for the individual to sensibly examine the instinctive-emotional and rational (or irrational) motives which determine the drive, content, and even the form of human conduct. ; This shows the part which counseling plays in a clients treatment. Objectives of psychotherapy According to Everett Shostrom (1967) , the goal of psychotherapy is ; to become an actualizer, a person who appreciates himself and others as persons rather than things and who has turned his self defeating manipulations into self fulfilling potentials (p. 9). Shostrom also feels that awareness is the goal of psychotherapy, ;The reason is that change occurs with awareness!; (1967 p. 103). Shostrom feels that awareness is a form of non-striving achieved by being what you are at the moment,l even if what you are means the phony manipulative role that we all play sometimes for external support (1967 p. 103). Professional opinions Not all therapists feel that there is a distinction between counseling and psychotherapy. C.H. Patterson feels that it is impossible to make a distinction, He feels that the definition of counseling equally applies as well to psychotherapy and vice a versa. Donald Arbuckle (1967) argues that counseling and psychotherapy are identical in all essential aspects. Others believe that there is a distinction. Psychotherapy is concerned with some type of personality change where counseling is concerned with helping individuals utilize full coping potential. IN Donald Arbuckles work he included Leona Tylers thoughts on the differences between counseling and psychotherapy. Leona Tyler attempts to differ between counseling and psychotherapy by stating, ;to remove physical and mental handicaps or to rid of limitations is not the job of the counselor, this is the job of the therapist which is aimed essentially at change rather than fulfillment (Arbuckle 1967). Differences between counseling and psychotherapy One of the major distinctions between counseling and psychotherapy is the focus. In counseling, the counselor will focus on the ;here and now;, reality situations. Democracy Essay During psychotherapy, the therapist is looking into the unconscious or past. A psychotherapist is looking for a connection of past to undealt with problems which are now present in the real world. Donald Arbuckle states, ;There is a further distinction to be made. This involves the nature or content of the problem which the client brings to the counselor. A distinction is attempted between reality-oriented problems and those problems which inhere in the personality of the individual; (1967, p.145). Counseling and psychotherapy also differentiate when it comes to the .